FROM LEADS TO CLIENTS
In our white paper about ‘Inbound Marketing’ we have explained the methodology and practice of inbound marketing and went through the stages of a typical inbound journey.
After creating your personas and defining the buyer’s journey, you have developed a content marketing strategy that enables you to generate leads. Leads are the fuel of every inbound campaign and it is the quality of this fuel that determines the success of your campaign. Once we have found the appropriate fuel, we can start the engine.
But what kind of engine do you need exactly? How do you get the best out of it? And does it really require a mechanic to let it run? In this white paper we try to answer these as well as other questions.
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