WHAT IS MARKETING AUTOMATION?

Marketing automation is a general term for processes and systems that make marketing and sales more efficient through analytics and tailored, automatic campaigns. With automation you can easily build individually targeted and timed campaigns based on prospects’ activities and interests. Marketing automation also makes it easy for you to follow your campaigns and accurately and reliably report and analyze results and ROI.

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For marketing professionals, automation brings an opportunity to more effectively target and measure your marketing efforts. For sales, marketing automation brings—among other things—sales-ready leads, less cold calling and efficient lead reactivation.

HOW DOES MARKETING AUTOMATION WORK?

Marketing automation is a cloud-based service that combines marketing database management, contact activity tracking, lead production, and effective analytics. Marketing automation tools are an easy-to-use way of leveraging contact data for accurate campaign personalization and targeting.

WHY IS IT WORTH USING MARKETING AUTOMATION?

Thanks to the use of the right software and tactics which make it possible for companies to nurture leads with the help of highly personalised and adequate content, we are able to change prospects into clients, and clients into satisfied and loyal clients. A comprehensive approach to marketing automation generates new revenues for companies and ensures high return on investment.

Marketing automation is a bridge between sales and marketing, which ensures increase in sales and enables tracing ROI from marketing. Thanks to marketing automation, you save money. When the system automatizes routine tasks, sales and marketing may find more time for more productive work and creative planning.

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GROW Poland is a parter for Oracle, thanks to which we can offer the best solution, depending on your needs, the size of your database or the CRM systems used.

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