WHAT IS MARKETING AUTOMATION?
Marketing automation is a general term for processes and systems that make marketing and sales more efficient through analytics and tailored, automatic campaigns. With automation you can easily build individually targeted and timed campaigns based on prospects’ activities and interests. Marketing automation also makes it easy for you to follow your campaigns and accurately and reliably report and analyze results and ROI.
HOW DOES MARKETING AUTOMATION WORK?
Marketing automation is a cloud-based service that combines marketing database management, contact activity tracking, lead production, and effective analytics. Marketing automation tools are an easy-to-use way of leveraging contact data for accurate campaign personalization and targeting.