Then we start rewriting, adding and wherever necessary creating content depending on the shape in which we want to use it: blog, whitepaper, testimonial, press article, tutorial, video… The final step entails spreading the content through the right channels such as social media, forums, landing pages, websites, press releases etc. It goes without saying that we do this based on the general communication strategy and taking into account the planned actions.
2. Social media marketing & SEM
More and more companies use one or more social media channels such as Facebook, Twitter or LinkedIn. Often the problem is that it is not integrated in a broader communication strategy. On top of this, it is often forgotten that social media is intended to create dialogue instead of using it for free publicity.
Who and what do we want to reach? What do we post and what don’t we? Who determines the content? Who answers difficult questions? Etc.
We can help you with all of these questions.
Another aspect of online presence is the usage of your own website and related landing pages. These make up the basis of all your online communication. It is crucial that they are easily found by your target groups. Next to qualitative content, a well-thought-out SEM (Search Engine Marketing) is an important factor for the findability and ranking of your website.
Adapted keywords and copywriting, dynamic and shareable content or link building are techniques that our experts perfectly master.
3. Events & brand advocacy
Next to the virtual contact with your target groups, it can be useful to really meet each other. Fairs, seminars, festivals or customised events are perfect opportunities to meet. A good time to also bring your fans and bloggers in contact with each other. Clients who feel appreciated are always the best brand ambassadors.