CONTENT MARKETING MULTI-TOOL FOR PUBLISHERS

29 May 2017

Oracle Content Marketing Cloud makes large scale, multi-channel publishing a snap. Oracle Content Marketing Cloud, previously Compendium, is meant for co-ordinating large-scale, multi-channel marketing operations. The program concept is based on 5 P’s (Plan, Produce, Publish, Promote and Prove).

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For example, a marketing manager may order certain kinds of content from her producers, using a pre-defined workflow including scheduled production and approval steps, and the content can be published automatically. Each content type can have its own workflows and user roles associated. Content types can be created on-demand easily.

The publishing engine includes:

  • A blog hosting platform with a powerful template setup for managing one or many blogs
  • Social media content promoting (LinkedIn, Twitter and Facebook)
  • Integrations to marketing automation systems (Eloqua, Responsys and Salesforce Marketing Cloud) for email and landing page content
  • WordPress publishing
  • Content channels, intranet-like central repository for all sales materials, PDFs, charts, product image banks, ad-banners etc.
  • Very good APIs for custom integrations

The app has an SEO keyword optimizing helper and it supports buyer personas with individual customer journeys. It also integrates with translation services like Lionbridge. A marketing calendar makes orchestration of large campaigns manageable. The built-in analytics portal follows the production process and audience engagement in detail and as a whole.

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Due to flexible, built-in integration capabilities, the content production process can be managed using just one dedicated application. Because content production usually involves co-operation between a company’s own employees, contractors and partners, it is good that they only need to learn one single, shared application.

Oracle Content Marketing Cloud is meant for large, multi-lingual companies with high publishing needs that already use marketing automation. Having a well-defined content strategy is also mandatory. Our certified specialists will gladly help you with implementation!

Markku Alikoski

B2B MARKETING AND SALES

20 March 2017

In the first half of March we had the pleasure of attending the B2B Marketing and Sales meeting held at Oracle headquarters. The subject of the meeting was a B2B marketing communication strategy based on a content tree and a marketing automation class system based on Eloqua.

After the first presentation that focused on the content matrix and the content tree, the whole meeting was transformed into a very energetic and interesting discussion. We talked about the importance of creating precise content for specific audience groups, matching the content to the person, phases of the buying cycle, buying context in which the customer is located and the benefits of using so-called content tree that helps you understand the context better in which a potential customer and content consumer are embedded. In the second part of the discussion we focused on Marketing Automation. We emphasized the importance of creating a content strategy that should precede the MA implementation. We have also addressed issues such as the “content trap” in terms of exclusion of contacts that are not potential customers and who is the actual persona. We are already looking forward to another B2B Marketing and Sales event :)

INTERNATIONAL COOPERATION

27 October 2016

Our international cooperation with Ark Communication from Belgium and ID BBN from Finland features a number of projects in the area of marketing automation and a broad range of topics in the area of digital marketing. Our partner from Finland – ID BBN, is an award-winning advertising agency specialising in marketing automation. In their own words, they “produce results, measurable results”! ID BBN includes over 30 experts who combine strategic thinking, creativity and technological know-how. Ark Communication, our Belgian partner is an expert in effective and creative comprehensive marketing and communication campaigns. As they themselves say “At Ark, we like to invest in innovations we believe in” – which is why the chief part of their action focuses on the development and optimisation of marketing automation and content marketing. Together with our partners, we combine specialist expert knowledge with state-of-the-art technology, thanks to which companies we support gain customers, increase sales and achieve higher ROI.

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