International experts, Ben Verleysen (Managing Director, ARK Communication) and Timo Kruskopf (Managing Director ID BBN) together with Marcin Stawowczyk and Adam Małachowski (Grow Poland) introduced to the guests of the SALES&MARKETING POWERLUNCH conference the subject of marketing automation. They spoke about how dispersed data about clients can be used as a key element of a company development strategy and how data enable interactive and personalised communication with the client. Our speakers also presented to the guests specific examples of effective and innovative implementations in the area of strategy and personalized online communications, as well as their effects such as increase in sales and ROI.
The meeting was held on 15 June 2016 at Polonia Palace Hotel. We would like to take this opportunity to invite you to our next conference on 23 June.