B2B MARKETING AND SALES

20 March 2017
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In the first half of March we had the pleasure of attending the B2B Marketing and Sales meeting held at Oracle headquarters. The subject of the meeting was a B2B marketing communication strategy based on a content tree and a marketing automation class system based on Eloqua.

After the first presentation that focused on the content matrix and the content tree, the whole meeting was transformed into a very energetic and interesting discussion. We talked about the importance of creating precise content for specific audience groups, matching the content to the person, phases of the buying cycle, buying context in which the customer is located and the benefits of using so-called content tree that helps you understand the context better in which a potential customer and content consumer are embedded. In the second part of the discussion we focused on Marketing Automation. We emphasized the importance of creating a content strategy that should precede the MA implementation. We have also addressed issues such as the “content trap” in terms of exclusion of contacts that are not potential customers and who is the actual persona. We are already looking forward to another B2B Marketing and Sales event :)

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Do you express yourself better in script than in Polish? And can you translate your clients’ requirements into PHP solutions faster than Google Translate? Then this job is right up your street.

Apply now for the position of Junior Web Developer at Grow Poland.

Your skills as a Junior Web Developer:

  • You have an experience with HTML5, CSS and JavaScript/jQuery, mobile friendly/responsive code
  • You code and finish off everything down to the last detail.
  • You speak fluent english

Extra assets as a Junior Web Developer:

  • You excel in one or more marketing platforms, such as MailChimp, HubSpot or Eloqua
  • You can write in PHP, (My)SQL, Drupal
  • You know Wordress and other content management systems like the back of your hand
  • You can rapidly make your way through the maze of Google Analytics, SEO and SEA.

Grow Poland offers you…

  • Interesting work in a fast growing international company
  • Acquiring knowledge in the field of marketing automation systems
  • Specific training to strengthen your knowledge and skills

Interested? Great!

Mail your CV and portfolio to piotr.przytula@growpoland.pl

I hereby agree for processing my personal data, included in my job offer by the Grow Poland Sp. z o.o. with its seat in Warsaw, 02-677, at ul. Cybernetyki 7 for the purpose of recruitment. I acknowledge that I have the right to access and rectify abovementioned personal data, as defined in the Act of August 29, 1997 on the Protection of Personal Data (Journal of Laws of 2014, item 1182, with amendments). Submitting personal data is voluntary, but necessary to accomplish the recruitment.

INTERNATIONAL COOPERATION

27 October 2016
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Our international cooperation with Ark Communication from Belgium and ID BBN from Finland features a number of projects in the area of marketing automation and a broad range of topics in the area of digital marketing. Our partner from Finland – ID BBN, is an award-winning advertising agency specialising in marketing automation. In their own words, they “produce results, measurable results”! ID BBN includes over 30 experts who combine strategic thinking, creativity and technological know-how. Ark Communication, our Belgian partner is an expert in effective and creative comprehensive marketing and communication campaigns. As they themselves say “At Ark, we like to invest in innovations we believe in” – which is why the chief part of their action focuses on the development and optimisation of marketing automation and content marketing. Together with our partners, we combine specialist expert knowledge with state-of-the-art technology, thanks to which companies we support gain customers, increase sales and achieve higher ROI.

WE HAVE A NEW OFFICE!

01 September 2016
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In early September, we moved to a new, bigger and more comfortable office, located in the best-known Warsaw corporate district, at Cybernetyki 7. Seeing the continuing development of our company, we looked for a more spacious office, equipped with conference rooms and additional facilities for our growing team.  We found it in the Warsaw district of Służew, in the close vicinity to some of our clients :) Feel free to visit us at our new office today!

ADGAR

In April 2016, the European Parliament adopted the General Data Protection Regulation. This Regulation will significantly affect the scope of obligations for entities processing personal data and will force numerous changes in the protection policy, and failure to comply with the new regulation may trigger financial penalties reaching as much as 4% of the annual global turnover of enterprises!

Due to these changes, we have organized, together with our partners from Oracle and Deloitte Legal, a CMO Roundtable meeting, devoted to the topic of effective marketing in the light of the latest EU Regulation. During the meeting, Agata Jankowska-Galińska and Katarzyna Sawicka from Deloitte Legal, brought the audience closer to the changes concerning the basic terms related to personal data processing and the new, stricter obligations for data administrators. Grow Poland’s CEO, Marcin Stawowczyk talked about the most effective solution in marketing automation, i.e. the Eloqua system, and Adam Małachowski presented how using such a MA tool as Eloqua increases the safety of gathering and processing data, as well as marketing communication, which is of particular importance given the high penalties for failure to comply with the regulations concerning personal data protection. The last speaker, Łukasz Romanowski, talked about the experiences of Oracle in the area of personal data protection.

The meeting was held on 23 June at the Adgar Plaza Conference Centre.

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International experts, Ben Verleysen (Managing Director, ARK Communication) and Timo Kruskopf (Managing Director ID BBN) together with Marcin Stawowczyk and Adam Małachowski (Grow Poland) introduced to the guests of the SALES&MARKETING POWERLUNCH conference the subject of marketing automation. They spoke about how dispersed data about clients can be used as a key element of a company development strategy and how data enable interactive and personalised communication with the client. Our speakers also presented to the guests specific examples of effective and innovative implementations in the area of strategy and personalized online communications, as well as their effects such as increase in sales and ROI.

The meeting was held on 15 June 2016 at Polonia Palace Hotel. We would like to take this opportunity to invite you to our next conference on 23 June.

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Who is the digital client? What does he expect? How to acquire him and increase his value? These questions were answered by our experts during the first meeting in a series of SALES&MARKETING POWERBREAKFAST, which we organized together with our partners: Oracle and KPMG. The first meeting in the business breakfast formula was dedicated to the financial sector.
Exquisite food, coffee and direct contact with experts whose daily work is in marketing automation is the perfect combination, which is why we want to invite you right now to our next meetings in this form.
The first Sales&Marketing PowerBreakfast took place on 2 June 2016 at the Banker’s Club.

 

 

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During the Oracle CMO Roundtable, which took place on April 26th at Studio Bank, experts from Oracle and Grow Poland, as well as independent business analysts, presented the latest tools allowing marketing departments to increase conversions and improve efficiency. The special guest of the meeting was Łukasz Kosuniak, Head of B2B Marketing at Samsung Electronics Poland, who spoke about how marketing automation has changed the role and perception of marketing departments. At the event, Igor Bielobradek from Deloitte and Marcin Stawowczyk and Adam Małachowski from Grow Poland also did a lecture.

At the end of the meeting there was a panel discussion covering topics such as increasing the role of CMOs as an organization’s business partner and the automatization of the customer journey process. Another inspiring event is coming soon, so stay tuned! :)

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B2B marketing – “how to increase conversions and improve marketing efficiency” is the subject of the Oracle Roundtable that will take place on April 26th at Studio Bank.

During the meeting Oracle experts, partner companies, Oracle customers as well as independent business analysts will present the latest tools for marketing departments to allow employees to meet these challenges. On top of this, several issues will be addressed as part of the Oracle Roundtable such as: B2B relationship marketing, the role of modern IT tools in marketing and there will also be a live demonstration of the Oracle Marketing Cloud application.

Join us! To register, click here.

OPD

On 10 March 2016, the Oracle Partner Day CEE took place at the Holiday Inn City Center hotel in Cracow. This is one of the most important events of the year for Oracle partners from Central East Europe.

At the conference all the major companies coworking with Oracle in the region were gathered and special prizes were handed out to the best Oracle partners.

We are extremely proud to announce that GROW Poland was elected “Partner of the Year – Software as a Service”. Our CEO Marcin Stawowczyk was present to collect the award :)

Contact us here