27 September 2017

MARKETING AUTOMATION IN PRACTICE

Recently we had the pleasure to host our partners from Belgium, Czech Republic and Finland in our office in Warsaw. The goal of the meeting was training in Marketing Automation and exchange of experience related to sales processes.

On the first day, Tero Rantaruikka shared his knowledge on how to create powerful, dynamic and responsive Marketing Automation campaigns using the latest cloud solutions and also how to generate leads and increase sales by choosing the specific methods of reaching the right audience with adjusted message using the capabilities of MA. Participants deepened their knowledge, for example they learned how to manage databases, how to segment contacts, create landing pages, use forms in campaigns, and learned the different lead scoring methodologies.

The second day we devoted to share our experience on multi-level campaigns development and data analysis. The last part of the training led by Ben Verleysen and Marcin Stawowczyk focused on optimization of sales processes in the context of creating responsive marketing tailored to customer needs and customer journey.

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