Has there been no change to your website’s structure over the past three years? Are you not managing to post regular updates? And have you no idea how to translate your analysis data into better web content? Then each day you’re missing out on a lot of visitors and potential customers. The solution is Growth Driven Design: continually analysing and adjusting your website.
Bad news, in other words, for (expensive) static websites: they don’t last long. If nothing happens after a website is launched, then it becomes obsolete within 18 months to 2 years – not just in terms of design and technical facilities but also in terms of numbers of visitors. Do you want to attract a lot of people? Then your website has to live. That means continuously measuring, adjusting and keying into the behaviour of your visitors. The good news: Growth Driven Design makes it possible
What is Growth Driven Design?
Growth Driven Design is the new way of building websites: not a one-off, static, short-term project but a long-term process of continual analysis and updating. This enables you to gear your website and business optimally to the behaviour and requirements of each (potential) user.
The result: your website always looks fresh and up to date, because even after the launch, design, copy and ease-of-use are strategically fine tuned on the basis of concrete data and analyses. No more guessing at what might work; with Growth Driven Design we can measure and know what does and what doesn’t work. This gives you an intuitive website to which visitors enjoy surfing and keep coming back.
- Continuous analysis and updating
- Geared to visitor behaviour
- Measuring and knowing what works
The steps within Growth Driven Design
A strategic thought process is swiftly followed by a launchpad website. This basic version of your website incorporates all the core priorities. And how are they determined? On the basis of a website wish list: here you collect all the elements that solve your visitors’ problems and meet their requirements. You then filter the must-haves (some 20%) from the nice-to-haves – after all, those must-haves account for 80 percent of the impact.
- Goals: what you want to achieve?
- Buyer personas: who do you want to address?
- Content: what do you want to say?
- Structure, design and copy: how do you gear all this optimally to the visitor?
- Launchpad website
- The ‘quick’ starter version of your website
- Includes all functionalities and priorities
- The basis for continual analyses and upgrades based on marketing automation
- Continual analysis and adjustment of website
- Audience: is the website attracting enough new visitors?
- Usability: does the website work easily and intuitively?
- Personalisation: is each visitor getting a unique, good feeling?
Traditional web design vs Growth Driven Design
Building or redesigning a traditional website is often time-consuming and stressful. You have to make important decisions – often based on assumptions. You have to have endless meetings on strategy, structure, layout and content – and you may well change your mind in the meantime. Moreover, you have to reserve a sizeable budget for a one-off project, after which the follow-up often comes to a complete halt.
With Growth Driven Design, everything is spread comfortably over time: not just the decision-making phases and the building of the website but also the costs and results. Your website gives a better return in the long term, because it is continually analysed and adjusted on the basis of objective, measurable data.
Why opt for Growth Driven Design?
Is your website more than a static calling card? Do you want to generate extra customers and sales online? And do you want your site to continually score better on the basis of objective analyses? Then choose Growth Driven Design. You are guaranteed to achieve the best results in the long term.
- Limited start-up cost
- Faster launch
- Continual analyses and updates
- More satisfied users
Want to know more about the future of marketing?